"We have been involved with Watkins Glen for over a decade and are extremely excited to continue our partnership during their annual NASCAR event weekend and the Busch Series race," said Greg Booth, President and CEO of Zippo Manufacturing Co. "Not only does this partnership make sense for us and Watkins Glen, but it supports our Zippo Motorsports marketing initiative."

Zippo Motorsports launched a "HOT" new collectable line of over 45 lighters in 2005 featuring the NASCAR license and drivers Dale Earnhardt, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick and Michael Waltrip. Zippo's involvement with Watkins Glen began in 1993 with the sponsorship of the annual fall vintage event, known as the Zippo U.S. Vintage Grand Prix. The Zippo 200 will be held this Saturday, August 11, at approximately 3:30 PM and will air live on ESPN2.

"We are fortunate to have developed such a strong partnership with Zippo and are very proud to have them with us for the next three years," said Watkins Glen International President Craig Rust. "Having the involvement of such a powerful brand like Zippo, joining our NEXTEL Cup Series sponsor Centurion Boats, continues to speak to the value of NASCAR at Watkins Glen International."

Don't miss the action at one of New York State's largest weekend spectator sporting events returning August 9-12 with the NASCAR NEXTEL Cup Series taking center stage on Sunday in the much-anticipated Centurion Boats at The Glen. The NASCAR Busch Series is back for a third straight year to compete in the Zippo 200 on Saturday and the stars of the Rolex Sports Car Series take to the track on Friday night in the Crown Royal 200. Weekend tickets start at only $80 and can be purchased by calling 866-461-RACE, stopping by The Shop, located at 2 North Franklin Street in downtown Watkins Glen, NY or at the WGI ticket office located on the old Bronson Hill Road off of County Rte. 16. A complete weekend schedule can be found on www.TheGlen.com.